If you run a refillery, a maker business, or any kind of eco-focused shop, you already know something most people don’t talk about out loud:

A lot of customers walk through your door carrying guilt.

Guilt about plastic.
Guilt about fast shipping.
Guilt about clutter and convenience.
Guilt about not doing enough, or doing it “wrong,” or not doing it perfectly.

And here’s the hard truth:

Shame is terrible for sustainability.
It freezes people, overwhelms them, or pushes them to give up entirely.

But the good news?

As business owners, we have enormous power to help people shift out of shame and into empowerment.

That’s why I created the Zero Shame Zero Waste booklet — not as a brochure, not as a marketing piece, but as a tool for you to use with your customers when they need that gentle reset. Download the booklet for free!